Cambridge Children’s Hospital

A whole new way — Campaigning for a world’s first hospital
The challenge

Cambridge Children’s Hospital will take a new approach to healthcare. With a university research centre built within, it will pioneer integration between mental and physical health. Introduce preventative treatments for children, and the adults they become. And draw on telehealth technology to treat young people far beyond its walls.

If it can attract the attention of global philanthropists and raise the £100 million needed to be built.

Our idea

A Whole New Way

This whole new approach needs a whole new way of thinking. An identity and platform which amplifies its holistic nature and progressive approach, while reflecting its desire to treat children unlike ever before. A Whole New Way isn’t just a donation, it’s a promise towards what comes next.