Should brands break taboos?

Over the past years, brands across the board have been taboo-busting like never before. In this panel, we will ask why that is, looking at which brands have taken a bite of the forbidden fruit, why they did it, and whether or not they were ever going to be capable of pulling it off.

Taboo or Not Taboo: That is the Question will take place on 30.06.21 at 09:00, book now.

The Talk

When it comes to taboos, the breaking of our implicit societal codes can be the sharpest of double-edged swords. In some cases, it can prove dire, but in others, it can help bolster a brand in ways not seen anywhere else.

In this discussion, we will be exploring the thin line between those who are breaking taboos and those who are simply following in the trailblazers’ wake.

Expect questions such as:

  • What is a taboo?
  • What makes taboo-busting so powerful?
  • What do brands stand to gain or lose from breaking taboos?
  • What is the right way to go about breaking a taboo?
  • Do brands have permission to reshape cultural norms?
Photography Courtesy of Liz McBurney