The challenge
Having created Breaking Wave, a fintech incubator designed to find real world answers to real world problems, Deutsche Bank asked us to develop the brand idea. Their objective was simple. Attract talent to an initiative with no red tape and no corporate nonsense. Just the space and the technology to make things happen.
Our idea
‘Let’s build it’ was our branding and communications solution to announce how Breaking Wave were making things happen. We created excitement amongst talented individuals, who were inspired at the prospect of creating amazing solutions.
