Barclays International

Life without limits – A launch to the world
The challenge

Our role was to boost awareness, affinity and acquisition and reassure three diverse audiences Barclays International Bank was the financial partner they needed, wherever in the world they find themselves.

Our idea
Life without limits was an international digital campaign which exceeded all its targets upwards of 600%. We showed how we understood an audience excited, yet perhaps daunted, at the prospect of an international life abroad. The idea focussed on how Barclays could give them the benefit of their international experience, that the sky was truly the limit. No matter where they were heading, with our support, they could feel relaxed and excited with their new adventure.