Tesco Finest

Make the everyday Finest* – Redefining a premium offering
The challenge

With ever-evolving competition and ever-growing confidence around food, Finest* needed to reposition and re-connect with Tesco shoppers.

Our idea

Make the everyday, Finest*

This strategic campaign set about bringing Finest* down-to-earth and communicating to customers that this is the best of what Tesco offer. We connected the food to moments, whether that is a Sunday roast, or the girls popping over, our creative illustrated that the right food can make a big difference. We showed how Tesco Finest* can elevate everyday moments.