Paying tribute to the remarkable history and significance of gold, our work for The Royal Mint showcases the brand’s latest efforts to sustainably recover the precious metal from discarded tech.
‘Forever Metal’, the creative platform we developed, expressed their ability to reclaim and recraft gold, transforming it from a lost, finite resource into stunning wearable assets that last for generations.
Centred around a film shot close to their home in the rolling Welsh hills, our work captured the inherent beauty of gold, visualised the infinite new forms it can take, and ultimately put The Royal Mint on the radar of a younger, more style and planet-conscious audience.
The campaign lives in film, social media, digital advertising and OOH.
