Vino Vero

Uncork your mind - Persuading people to pick natural wine
The challenge

When it comes to buying wine, most people are zombies.Lifelessly scanning supermarket shelves for an average tippleand starving their tastebuds of anything infinitely less boring.For Vino Vero, a boutique bottle shop wanting to introduce morepeople to real wine, the challenge was to wake the walking deadup and give them something worth talking about over dinner.

Our idea

Uncork your mind

An idea that encourages these wine zombies to open their eyes — and mouths — to somethingunknown. A challenge to lose their inhibitions and consciously choose a bottle of plonk without any of the crap plonked in.