Wake up your money - Shakin' up the nations savings
The challenge

Barclays needed to encourage savers to make their savings work harder with a tax-efficient ISA amidst consumer uncertainty and financial inertia.

Our idea

An energetic typographic campaign designed to stand out amidst the noise of the ISA season. It flooded out-of-home sites, national press and digital titles with a message of positivity and encouragement, urging savers to take advantage of their savings potential with an ISA from Barclays.