The challenge
Barclays needed to encourage savers to make their savings work harder with a tax-efficient ISA amidst consumer uncertainty and financial inertia.
Our idea
An energetic typographic campaign designed to stand out amidst the noise of the ISA season. It flooded out-of-home sites, national press and digital titles with a message of positivity and encouragement, urging savers to take advantage of their savings potential with an ISA from Barclays.
