To coincide with Mental Health week, Sony Music were relaunching their wellbeing package and needed to raise awareness of the huge range of benefits on offer.
This presented a challenge of raising difficult questions. How could we make people feel they can talk about subjects, often too hard to articulate, too personal or too shrouded in stigma?
A campaign idea that brought to life the questions people may be afraid to ask. By asking the questions others won’t, and giving them centre stage, Sony Music could surface issues that might have gone unspoken and make people feel they had the right support.